Those targeting the beginning of the customer journey where the search intent is focused around acquiring more knowledge and inspiration, you can use the following CTAs Learn all about Content Marketing now! Get Smart SEO Tips Here! Download a free planning template here! For other types of searches in the customer journey where you are looking to compare options before a purchase, you can work with the following CTAs SEO or Content Marketing? Here you can see what suits you best! . Are you experienced? Then say it! If you have many years of experience in your field, tell us about it, preferably with numbers. Experience creates security and can convince the searcher on Google to click on your website.
Especially if you do not have a strong brand and are not in the 'topofmind' when looking for alternatives. . For ecommerce, tell us about the number of delivery days Number of delivery days is important when selling products via webshop and a recurring question before choosing a supplier. Enter how many delivery days whatsapp mobile number list you have in your Meta Title and Description. Example Over Sneakers | Delivery weekdays . For ecommerce, tell us about shipping options Apparently, more than are interested source DHL in knowing which shipping options are available in a webshop before making a purchase, and sometimes.
The searcher is looking for a solution that fits their time perspective. In these situations, you can highlight your shipping options in both Meta Title and Meta Description. According to DHL, you should have at least three different options, no more because then you make the choice more difficult and no fewer because you can limit yourself to certain needs. Example Food online | Home delivery any time or collection . Tell us how many satisfied customers you have If you have good customer references and satisfied customers, it may be wise to indicate this in your Meta Text and Meta Description.