Good news: you don't need expensive special leads SEO tools to help you .You only need Google tools to do this exercise: Google itself, Google Trends, Google Analytics, Google Search Console and Google Ads. All for free! Step 1: Evaluate User Intent for Original Keywords Digital marketing, especially SEO, changes are inevitable. What worked years special leads ago doesn't work today. Since the advent of the BERT algorithm in 2019, Google's focus has turned more than ever to user intent. The goal of BERT is to understand prepositions such as "for" or "to" in search phrases. BERT Algorithm Source:
AgoraPulse This is what the SERPs look like before and after BERT How should you adapt to BERT? On the one hand, you can check to make sure you're not piggybacking on irrelevant keywords with such modifiers, since Google will send your special leads blog posts all the way to the end of the search results page. Second, check if you can add keywords with modifiers relevant to your topic. I'll reveal the "methods" for these two tasks later. Note: Retrofitting old content into content that solves real user problems will give you an easy performance win. Content Sources That Solve Real User Problems Step 2:
Check the Strength of Your Raw Keyword When writing a blog post for the first time, maybe you were a little carried away? Are your primary keywords actually super competitive, too broad, or have low search volume? Don’t get me wrong; if it’s a juicy long-tail keyword, low search volume can be a good thing. Check this out: Keyword Length Monthly special leads searches for long-tail keywords are magic. Their search volume may not be high, but they are very good at helping you get to the first page of Google faster. You can view historical search volume using the Keyword Planner in Google Ads.