5 Steps of Social Media Competitive AnalysisEditor at Serpstat1Find your competitorsFirst, you need to make a list of your main competitors. Enter a niche keyword in Serpstat's search box and navigate to "Keyword Research", then "SEO Research" and finally click "Competitors".5 steps of social media competitive analysis 16261788069297Then you need to choose the top 15-20 links and analyze each of them to make sure that this or that company is your competition.
Then you need to find social media widgets on the main page of these sites and check them out. The position of widgets depends on the site design but they are usually placed at the top or bottom of the main page. Here's what widgets typically look like: 5 C级执行名单 steps of social media competitive analysis 162617880692982Answer the questionsNext, you need to analyze their social media and answer these questions: Does your target audience use social media?Which social networks are the most popular among your target audience? And so which social networks to choose for your promotion?What should the perfect audience look like in your niche?What type of content are your competitors posting?
How often and when should you post it?Which of your competitors' products or services appeal to their customers the most?Answering these and other questions will help you narrow down the goals of your social media marketing strategy.3Assess the most important metrics of social media competitive analysis Basic data you should pay attention to when performing a social media competitive analysis: Audience sizeA large number of subscribers is meaningless if most of them are passive subscribers. But you have to take this parameter into account just to assess whether it makes sense to create social media business pages and if so which social media to choose. You need to compare and find out which social media has the biggest audience of your potential customers.
Use Rival IQ to find out. You can analyze your unlimited number of competitors on social networks like Twitter, Google+, Facebook, Instagram, Youtube and compare their advantages with yours. To get this data, create an account, enter your company's website, and add your competitors' websites. Then click on any social media icon on the right and navigate to "Detailed Metrics".5 steps of social media competitive analysis 16261788069298Level of engagement on social networksNext, you need to estimate the level of engagement (number of likes, shares, and comments) of your competitors' social networks. By using Simplymeasured you can analyze the most popular social media. Choose the one you want to analyze and enter the company page URL. You will receive a bunch of important data, such as the engagement level of each page and post, as well as a table of the top posts.