Multi point traditional media hit hardest Every crisis is characterized by being hit harder in some cases and less in others. The first group includes traditional media including newspapers radio and television for which advertising spending has shrunk. Linear TV alone accounted for nearly million in revenue decline. Online advertising is also feeling the crisis. was the first year in history that we recorded a decline in Internet ad spending. While this is symbolic it is only because the form of advertising on social media is breaking records. Spending here grew by more than million. The best prospects of the year besides social media ads are video formats paid search results sponsored links in Google and a surprising amount of film and outdoor advertising however its all down to politicians decisions and lack of progressive blocking. Article Authors ś Check out our practice check our experts. See what we can do for your company Browse a quote or take advantage of a free consultation. Free consultation View price list See also.
The problem The brand has been beaten for seeking financial help. The brands recent performance has been poor. First half of Poles are outraged by the new ad campaign where well known celebrities are being hired and shown in an unreal childish world disgusting during a time of pandemic closed companies and social unrest and then this scene is brilliantly mocked at us by comedy clubs Advised to watch on and now the brand is full of hate after its owner wrote to the government calling for financial support. Campaign rich employees no money This is just one of the most benign comments you can come across on the internet. It all started with a letter to Deputy Prime Minister ł in which he requested that jewelry stores be included in the governments industry protection to protect jobs. A statement that it represents the entire jewelry industry that it is a leader in our country. In fact unlike clothing stores jewelry stores are excluded from the Industry Shield. Said that the company suffered huge losses due to the closure of shopping malls from March to Sunday and expected the government to give enough help. If this doesnt happen then heres the citation.