Generation Z is known as the digital native generation. They grew up in 3C products and social media. They are accustomed to expressing themselves and connecting with the world through digital technology. They also like to get rid of the frame and show their characteristics. Consumption behavior is one of the media for them to express themselves. Deciphering the consumption habits of Generation Z. Generation Z grew up in the era of booming digital finance. Digital payment platforms are becoming more and more popular.
As long as they have a mobile device, they can make consumption. Therefore, for them, cash flow is not a physical transaction in their hands. The medium is the flow of numbers, so it is more daring to rush and spend. Generation Z believes that hard work is not photo retouching the only way to grow wealth. Open source financial management can help them have more capital to use, and the information on the Internet is endless, and online financial teaching platforms are very diverse.
There are more opportunities and earlier access to financial management, and the sensitivity to discounts has also increased. For example, before spending, they will crawl the Internet to compare prices, which credit card is more favorable, more reward points, and more practical? Where can I get coupons? In addition, Generation Z grew up in the era of information explosion, and only fast and accurate information and processes can capture