These are static graphics that cover part of the screen. This can be general like a funny word art proclaiming "IT'S FRIDAYYYY" or specific like a special graphic designed for a local event. That's where the geographic part comes in. These filters can be set for highly targeted geographic areas . There are two forms: sponsored geofilters and on-demand geofilters . Sponsored geofilters are commonly used by big brands. They can target a specific location or as wide as an entire country, and pretty much anywhere in between. For some brands, Snapchat is set to only appear within a certain radius of their physical stores nationwide.
This allows you whatsapp database to apply for nationwide reach without wasting marketing dollars in unserved areas. Both Snapchat and its ad clients say how much it costs to run the National Sponsored Filter, certainly less than Lens, but probably not that cheap. You'll find out how expensive they can be in a minute. One thing worth mentioning! Although these can be expensive for businesses. Snapchat is known for giving free to universities, cities, and similar organizations. They don't allow branded logos along with some other rules, but if you represent such an institution, it might be worth checking! In most cases, it's not a very accessible option at this time. But that doesn't mean that Geofilter has no place in your strategy. On-Demand Geofilter is the consumer version.
They don't publish an exact formula for the cost, but for just $5 you can target a zone smaller than a city block in as little as an hour. As you increase the size and duration, the price fluctuates. All you have to do is design your filter and submit or approve it . If your brand has sales, conferences, parties, or other events, those are great. You can set it up online and it doesn't take long for your filter to be approved. Attendees can share photos and videos of your event along with your logo and content to show everyone how cool you are , instill FOMO in their minds for missing out on the great event you host, and gain social prestige and desirability . You can increase the taste.