A functional crm. And without crm there is no beyond the pill. A simple formula with a small catch it only takes effect if I use the for eachreceive relevant data for the task at hand. And if I know how to get this data. At acrobat.Healthcare we know how to do this. We work with the data analysis tool smartdata med. What can this method do have a look here acrobat healthcare infographic smartdatamed beyond the pill smartdata photo acrobat.Healthcare smartdata med has the power to transform or optimize pharma sales and marketing. This method could therefore be a central building block in a sustainable crm strategy that will pay off in the future. Could. When we come from the subjunctive to the indicative. When all the talking is followed by doing and not just at the big pharmaceutical companies. Medium sized companies should also dare to make the shift and rethink their sales and marketing models.