We look at how NIBC , winner in the accelerated digitization category, rolled out Financial Services Cloud on time and stayed within budget. Increasing agility with digital transformation NIBC is a bank that serves more than 400,000 customers (retail customers and mid-market companies) and celebrated its 75th anniversary in 2020. NIBC has offices in The Hague, Frankfurt, London and Brussels and its 720 employees put the customer first in all their tasks. The retail arm of the bank has been using Salesforce since 2017 to achieve this focus on the customer.
When NIBC recognized the need to digitize operations in this business line as well , it turned to Salesforce. “We needed a flexible business model to adapt to changes in customer needs and behavior and maximize customer loyalty,” said Amne Ndyeshobola, Director Head of Finance & IT, Corporate Banking at NIBC. "For the digital transformation of the company, we needed a reliable and flexible CRM platform . And if you want to Israel phone number list implement CRM, it makes sense to choose the best party on the market - and that is Salesforce ." A joint rollout based on trust Amne had a clear vision of what she wanted to achieve with the Salesforce implementation. Her main guiding principle in the design, execution and implementation of Financial Services.
Cloud was to keep customization to a minimum. Amne realized that by focusing on configuration rather than code, NIBC would be able to simplify future releases and quickly take advantage of new features. NIBC partnered with Salesforce Professional Services to achieve this goal. “We chose Salesforce because of their experience implementing Financial Services Cloud in Europe, their expertise and their experienced staff,” said Amne. of the project, especially as the work had to be done remotely due to COVID-19. But thanks to a strong team of business stakeholders and a clear governance framework for quick decisions, the project was a resounding success.
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